Louise Roe‘s trajectory from intern to the front row is a fashion fairytale.
The British fashionista has turned love of fashion into a bonafide career, with everything from hosting red carpets, a successful blog and a lifestyle book, “Front Roe: How To Be The Leading Lady In Your Own Life.”
We caught up with Roe at the launch of Snap + Style, an app and soon to be website that brings stylists to your fingertips when it is time to put together the perfect outfit, or just revamp your current wardrobe. Created by Anna Jensen, who was inspired by a personal experience involving risky “booties” and not knowing what to wear with them, the app strives to making shopping and styling a snap.
Selecting Roe as the brand ambassador was easy for Jensen, who loves that she not only knows how to rock designer threads, but also can work with what she has, which is the unofficial motto of the app.
“There’s something really special about this app,” Roe told StyleBlazer exclusively. “There’s a ton of them launching every day now … I think that having access in real time to a real stylist who is answering your questions and giving tips, that’s what really attracts me to it. It’s far more personal and immediate.”
Having just landed in New York City for the start of fashion week, Roe was brimming with excitement for everything from the red leather Rebecca Minkoff skirt waiting in her hotel room to her favorite NYC bistro on the edge of Soho when she needs a break from the fashion pack.
Keep reading below for more from our exclusive interview with Louise Roe:
On the pressure of dressing up for NYFW: “A little bit, but it’s fun. I get sent loads of pieces to wear, I feel extremely lucky. I go to the runway shows, and I get to wear that designer’s clothes. It’s dress up for me, but it’s more serious than that too. I am working with different brands, and writing up my blog, and my book just came out. It’s all part of my career and I enjoy it so much. I love it.”
On fall trends to shop: “I am really obsessed with the whole ’70s thing going on. I’ve always been a fan of that decade, and I think women like Ali McGraw, think Love Story, it’s all like paisleys and suede tassels and cute little mini skirts, and coal under the eye all smudged. It’s quite sexy.”
On beauty crazes such as contouring: “I think strobing is a little softer than contouring, and I definitely love a bit of highlighter cream on my brow bone and my cheekbone. MAC has a strobe cream that is amazing. I think that’s a little bit more wearable. Contouring, if you do it too aggressively, and you are not on camera or under studio light, t’s looks like you just striped your face. It’s good to try it, but in moderation.”
On drugstore beauty brands: “Some of the best products are some of the oldest ones, like Pssst, the dry shampoo. It’s always sold out.”
Advice for starting out in the fashion world: “Just stick to your own aesthetic or ideas or writing style, whatever that it is your doing. Have your own imprint. Don’t just copy someone else’s because being an individual is what’s going to make you stand out.
On a Louise Roe clothing line: “Definitely, it’s starting to get in the plans. I think I’ll start with apparel.”