Zendaya is not your typical 18-year old.
Wearing a black crop top, black culottes and strappy black heels, the Disney star has the maturity and the elegance of someone twice her age.
At the sneak peek for her first shoe collection, Zendaya could fool anyone into thinking she had been designing shoes for years, and she could talk incessantly about everything from finding the perfect shade of nude to the extra padding in the heel for added comfort.
“If you don’t stop me, I can talk about this forever,” Zendaya toldStyleBlazer exclusively when we spoke to the actress about her new shoe line.
From the tassels on the lace-up heels to the fringe on the slides, we can tell that Zendaya’s shoe line is all about the little things as we walked around the shelves full of shoes.
“I’m obsessive, and I know I’m that girl that is like ‘Yeah, but you see that little thing right there, I’m not going to wear it,'” Zendaya said.
In a range of footwear that spans gladiator sandals to stilettos, Daya by Zendaya is a very personal experience for the 18-year-old actress and singer, who teamed up with her longtime stylist Law Roach for the collection.
“Daya is her nickname, that only her closest friends and family call her. It took me awhile to start calling her that,” Roach said. “Her fans have earned it. They’ve been with her for so long, and they are loyal, and now they are a part of the family. Now you can have a piece of her heart, her hard work and you can take it home with you.”
Zendaya’s shoes range in style from ’70s vintage, with tribal designs perfect for festival season and colorful fringe on the wedges. There are also shoes for the more modern girl, with pops of metallic and geometric shapes. And for the sporty girl there are high tops sneakers and heels with an ankle strap and mesh detailing that is reminiscent of a sports jersey.
The most important key for Zendaya when it came to creating this collection was that it remained chic but affordable, and her fans and even just regular shoe lovers will see that she did just that when her collection is released in the fall.
For more from our exclusive interview with Zendaya, check out the interview below.
On her design process: “It was lots and lots of back and forth. I am a perfectionist. I am obsessive, so there were a lot of conversations about things like the nude. I talked to the lead designer for like three hours to find the perfect nude. ‘It can’t be too pale, it can’t be too tan, it has to look good on every woman’s skin.’
Law: “It started with figuring out what the aethestic of the brand should be and once we narrowed that down, it became a little bit easier. Everything else falls into place.”
On her attention to detail:
Law: “This one, her attention to the smallest detail is beyond me.”
Zendaya: “I would refuse to wear anything I didn’t like. With anything I do, with branding, with my Instagram. You know how many people come to me with things and they want me to put my name on it or tweet about it? If it’s not real, if it doesn’t make sense and I don’t think my girls should hear it, then I’m not going to do it.”
On her new love of sandals: “That was the big thing with these shoes. If I don’t wear them on the red carpet, if I don’t feel comfortable in them… I’ve never liked flats and I never liked sandals. So I was like how am I going to make something that I like, and now I’m like, ‘I think I like sandals now.'”
Law: “She’s created a middle ground. Before she was like sneakers or heels. With these collection she’s literally created a middle ground and hopefully that will translate to other girls. We’re in an age where people can sniff out the fake shit, that she is just wearing it because her name is on it.”
On naming the shoe line “Daya”: “I didn’t want it to say Zendaya, I wanted them to stand by themselves as a shoe. I didn’t want people to like them just because I wear them or because they’re from me.”
On her favorite shoe: “These are my babies. I am in love with every different piece. Even if I didn’t like that type of shoe, when I created my own version of it, I am obsessed. I am very excited about it. Again, being edgy and being different but with classic shapes. I love the slides because they are tomboy chic with the fringe. There are some really dope sandals. I am not going to be able to pick.”