It’s Giving… Earth Day Campaign
It’s Giving Earth Day,” a Green Matters campaign, brought together editorial storytelling, social content, visual creative and audience-focused strategy around a single cultural moment.
Distractify’s ‘Distracted With’ Vertical
I regularly worked directly with PR agencies, publicists, talent representatives, influencers, brands, and other external partners to identify opportunities, secure interviews, and develop exclusive or timely content for our audience.
Green Matters Media Kit
Developed a comprehensive Green Matters media kit to clearly communicate the brand’s audience, editorial mission, content capabilities and partnership opportunities to prospective advertisers, agencies and collaborators.
Distractify’s ‘We Tried That’ Series
I developed and supported ‘We Tried That,’ a recurring Distractify editorial series built around food launches. Instead of simply reporting on a trending product, we experienced it firsthand and turned that experience into a story.
Distractify’s Spanglish Vertical
Created a dedicated digital space that covers Latinx culture, entertainment news, music, and perspectives from the Spanish-speaking world.
Training Documents & Workshops
Created workshop topics and training materials aligned with publisher needs and program goals, and led interactive sessions designed to encourage discussion.
Green Matters Approved Contest
I helped develop Green Matters Approved, a branded certification-style initiative designed to highlight products and companies that aligned with Green Matters’ sustainability-focused editorial mission.
The program created a recognizable Green Matters Approved badge that participating companies could display on their own websites and marketing materials.